Des Moines Menace and Bud & Mary’s Kick Off ‘Goals for Good’ Campaign to Benefit Easterseals Iowa

A winning partnership on and off the field: Iowa’s top soccer club and leading medical cannabis brand team up to turn every goal into meaningful support for Easterseals Iowa

Des Moines, Iowa (April 9, 2025) – The Des Moines Menace, in partnership with Bud & Mary’s, has launched the ‘Goals for Good’ campaign for the 2025 season. During the campaign, Iowa’s leading medical cannabis producer Bud & Mary’s will donate $420 to Easterseals Iowa for every goal the Menace scores during the regular season, strengthening the club’s commitment to community impact through soccer.

“We are so excited for this new partnership between our friends at Bud & Mary’s and the DSM Menace. Goals for Good is a wonderful program and we are grateful to be a part of it. Each goal that the DSM Menace score will make it possible for Easterseals to support individuals with disabilities to live, learn, work and PLAY in our community,” said Sherri Nielsen, President & CEO, Easterseals Iowa.

The 2025 season marks a new era for the Menace, with newly appointed Head Coach Charlie Latshaw III — known for his high-powered offensive strategies — expected to lead an exciting campaign. As part of the initiative, the Menace and Bud & Mary’s will keep a running tally of goals scored and donations accumulated, culminating in an on-field check presentation to Easterseals Iowa at the end of the season.

"We are thrilled to launch the 'Goals for Good' campaign and partner with Bud & Mary’s and Easterseals of Iowa to make a meaningful impact in our community,” said Kyle Davy, Director of Business, The Des Moines Menace. “This initiative is about using the power of soccer to give back, and we’re excited to see every Menace goal scored this season contribute to such an incredible cause. Soccer breaks barriers that other sports cannot – and this unique collaboration with an innovative partner like Bud & Mary’s is a testament to that. We are thrilled to make a difference both on and off the pitch this season."

In addition to the ‘Goals for Good’ campaign, Bud & Mary’s will serve as the presenting sponsor of the Menace's Single Game Tickets, offering fans the chance to secure free tickets at Bud & Mary’s locations throughout the season.

“At Bud & Mary’s, we believe doing good is just as important as doing well. And ‘Goals for Good' is a perfect reflection of that mindset,” said Lucas Nelson, Group President, Bud & Mary’s. “As a company proudly rooted in Iowa, we’re honored to team up with the Menace and Easterseals Iowa to create something that goes beyond the game: turning each goal into real, meaningful impact for our community."

With deep roots in Iowa, Bud & Mary’s has been a trusted provider of medical cannabis, committed to enhancing patient access and well-being across the state. Beyond its industry leadership, Bud & Mary’s has a long-standing dedication to giving back to the community, including previous support for Easterseals Iowa and its mission to empower individuals with disabilities. Through this partnership with the Menace, Bud & Mary’s is furthering its commitment to making a meaningful impact — one goal at a time.

The Des Moines Menace, a historic and successful preprofessional soccer club, has long been dedicated to engaging with and giving back to the community. Partnering with Bud & Mary’s, a company known for its commitment to innovation and social responsibility, along with Easterseals Iowa, which provides vital services to individuals with disabilities, makes this collaboration a powerful step toward driving positive change.